Marketing and Advertising Insights
The latest advertising trends, special insights, and news about Copp Media.
How AI in Content Marketing is Transforming Digital Strategy
In the ever-evolving landscape of content marketing, AI is becoming a game-changer. It’s not just…
How Does Political Advertising Impact Your Ad Campaigns?
This certainly is a loaded question! And, it depends on the State in which you…Is Print Advertising Still Effective in 2022?
Advertising strategies and mediums have changed tremendously over the past twenty-five years. As you can…Which Social Media Platform is Best for Advertising
Social media is increasingly used as a platform to conduct marketing and advertising activities. Organizations…Podcasting as a Marketing Strategy for Your Business
Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120…Do You Need a Media Buyer and What are the Costs?
Anyone can buy media – and that’s a fact. We believe it takes research, looking…Copp Media Celebrates 30 Years in Business – What has Changed?
It seems amazing that beginning December 2021 was the start of our 30th year in…How Much Does It Cost to Use an Advertising Agency?
Advertising and Marketing agencies can work on many different types of rate structures. Often there…3 SEO Trends for Your Website in 2022
SEO is constantly changing and 2022 won’t be any different. Search Engine Optimization never ends…How to Measure Advertising Campaign Success & Efficiency
We all can agree that advertising is not an exact science but measuring advertising campaign…
