Analysis & Reporting
Reporting is one of the most important services Copp Media offers its clients. Not only does it offer complete transparency, but provides critical insight into our campaign strategies.
Objective reporting
No fluff, frills or distractions. Our clients enjoy simple, but informative reports that clearly show how your campaign is performing across every digital platform. Once we have a benchmark, we use it as a standard for all future reports, tracking progress and making adjustments.
The right tools for the job
Copp Media has invested in tools that provide the insight necessary to make accurate informed decisions for your advertising efforts.
- Nielsen Surveys for audience analysis of radio and television
- Business Publication Audits (BPA) used for print analysis
- Outdoor Advertising Buying Guide used in securing outdoor board locations in every USA city
- SQUAD reports are used to estimate USA market costs
- Scarborough reports are used to determine shopping, media and lifestyle behaviors and best venues to target consumers
