Media Planning & Strategy

Media planning and buying strategy are the very cornerstone of Copp Media. With 30+ years in business, our strategic team will use unique and proven tactics to elevate your brand to reach your goals.

Media Planning & Strategy

In media planning

A goal without a plan is just a wish-list

Copp Media develops ground-breaking media plans that merge traditional and digital tactics to engage your audience. We work closely with our clients and other creative agencies to execute effective campaigns. Depending on your audience, a combination of search engine optimization, TV, radio, outdoor, print, social and digital advertising will be custom-tailored to meet or exceed your marketing goals.

First rule of strategy: Know your audience

We’ll learn everything there is to know about your audience. Once we know who we’re talking to, we’ll create a plan for your brand that engages your target and elicits their response to your message.

Advanced Targeting

We use industry leading technology and algorithms to target those most likely to connect with your brand.

Behavioral Insights

Knowing your audience's habits and behaviors online allow our media planning strategies to be on point - every time.

Maximum Engagement

We craft ads the demand response. Engagement is one of our top priorities and we'll do everything we can to get it.

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It all starts with a plan

…and occasionally a glass of wine.

There is no guesswork in what we do. Copp Media has decades of combined experience that have proven to be effective. That being said, each client is unique and their target audience requires in-depth analysis. Every campaign starts with a blank canvas that quickly turns into a detailed plan for reaching your audience as effectively as possible. No stone unturned. No avenue unexplored.

Making that marketing connection

A great media plan connects your brand with consumers on a personal level – the idea that your brand will improve their well being. Copp Media has mastered the art of bringing brands and consumers together through meaningful engagement which leads to deeper brand loyalty.

Improved Brand Awareness

Using proven tactics, we'll make sure your brand is seen on everything from mobile devices to billboards… but more importantly, it will be remembered.

Increased Traffic and SERP

Search Engine Rank Placement is one of the most coveted metrics in the industry. We use complex and effective methods to help your brand perform and get results.

It's time to outperform your competition.