Media Buying & Negotiating
Media buying is an art-form. And one that Copp Media has spent the better part of three decades perfecting. While the industry has changed, the media buying process has remained mostly the same.
We negotiate for you!
Every media buy we negotiate has one objective – to give you an unfair advantage over your competition. For all the work put in to creating an effective marketing campaign, our biggest desire is your success. Our long-standing relationships with vendors and media outlets allows us to negotiate incredible rates and placements that will leave our competition speechless.
Ad Placement is Key.
The placement of your ad is critical to its success. We are research gurus – and we’ll make sure your ad is in the right place at the right time to reach those most likely to respond. At the end of the day, no one knows your audience better than you. If you have placement ideas, let us know and we’ll look into it.
Ad Visibility
We’ll make sure your ad is in the right place at the right time to be seen by potential clients and customers.
Ad Reach
For traditional outlets, we’ll select the best option to ensure your message is seen by a diverse audience.
Ad Frequency
When sharing ad space, our team will make sure that your brand gets the maximum exposure possible.
How Does Media Buying Work?
An excellent question and one we get asked a lot. So here’s the simplified answer…
Negotiation
Every media buy we execute is projected, negotiated and placed, followed with traffic instructions and requests for proof of performance for the campaign.
Affidavits
We require itemized affidavits from radio and television stations, screen shots from billboard companies, and tear sheets from print mediums. We then review schedules to ensure creative ran as ordered
Analysis
When new ratings data is published, we execute a post-buy analysis and make adjustments as necessary. Rating points are required to be made good within the day part where the deficiency occurred.
