Social Media is used in many ways to brand promotion, video, news updates or even a meme. What has become most important is effectively using your marketing dollars to meet your goals through social media advertising.
Not only does every social platform offer different types of audiences and content but they also have different specifications for social media ads. It can often get frustrating in trying to find the current social media ad specifications, so we have created an ad spec guide that will continue to updated throughout the year. Every successful campaign starts with media planning. So before you start throwing darts blindly with your advertising dollars, ask us about creating a digital marketing plan for your business.
You came here for the current social media ad specs, so below you will find the current ad types, sizes, file times and any comments that we might have regarding the sizing.
Facebook Ad Specs
Facebook is the largest social media platform in the world right now. According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.
Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.
| Facebook Ad Types | Size | File Types | Comments |
| Facebook Feed Image | At least 1080 x 1080 px
AR 1.91:1 to 1:1 (with link) AR 1.91:1 to 4:5 (no link) |
PNG, JPG | No more than 20% text |
| Facebook Feed Video | AR 9:16 to 16:9
Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5 |
MP4, MOV | No more than 20% text |
| Carousel | Recommended resolution 1080 x 1080 px
Recommended AR 1:1 Min. 2 max. 10 cards |
JPG, PNG | Can be used in:
|
| Stories Ads | For images:
1080 x 1920 (but keep your text within 1080 x 1420) AR 9:16 For video: Highest resolution possible AR 9:16 |
JPG, PNG
MP4, MOV |
Photo stories are visible for 5 seconds or until the user swipes them out of the story.
Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad. |
| Right Column Ads | Recommended
1200 x 1200 AR 16:9 to 1:1 |
JPG, PNG | |
| Audience Network Native | For images:
AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 px For video: AR 9:16 to 16:9 (full-screen vertical), 9:16 recommended |
JPG, PNG
MOV, MP4 |
|
| Instant Articles Ads | For images:
Recommended 1200 x 1200 AR 9:16 to 16:9 For video: AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5) |
JPG, PNG
MOV, MP4 |
|
| Marketplace Ads | Recommended resolution at least
1200 x 1200 AR 9:16 to 16:9 |
JPG, PNG | |
| Messenger Inbox Ads | AR 16:9 to 1:1 | JPG, PNG | |
| Sponsored message | Recommended
1200 x 628 AR 1.91:1 |
JPG, PNG | |
| Collection ads (image or video) | The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed. | JPG, PNG
MP4, MOV |
Instagram Ad Sizes
The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual. Below are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.
| Instagram Ad Types | Size | File Types | Comments |
| Stories ads | 1080 x 1920
AR 9:16 and 16:9 to 4:5 |
JPG, PNG for image
MP4, MOV for video |
Ensure key elements appear within a 1080 x 1420 title safe area |
| Instagram Feed Image Ads | 1080 x 1080
AR 1:1 600 x 750 AR 4:5 |
JPG, PNG | |
| Video ads | Minimum image width:
600 x 600 AR 1:1 600 x 750 AR 4:5 |
MP4, GIF | |
| Carousel Instagram Stories
|
Recommended resolution:
1080 x 1920 px AR 9:16
|
JPG, PNG | Maximum 3 cards. |
| Carousel Instagram Feed | Recommended resolution: at least
1080 x 1080 px AR 1:1 |
The maximum number of cards in carousel ads is 10. | |
| Collection
(Image or Video) |
The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1 | JPG, PNG for image
MP4, MOV for video |
Twitter Ad Sizes
Twitter advertising can achieve great results if the ads are well designed and programmed. Below are the correct Twitter post image size you can use for your next social media advertising campaign.
| Twitter Ad Types | Size | File Types | Call To Action Buttons |
| Website cards | 800 x 418
AR 1.91:1 800 x 800 AR 1:1 |
PNG, JPG | |
| App card | 800 x 418
AR 1.91:1 800 x 800 AR 1:1 |
PNG, JPG | Install, Open, Play, Shop, Book, Connect, and Order |
| Direct message card | Minimum width of 800 px
AR 1.91:1 |
PNG, JPG, static GIF | |
| Conversation card | 800 x 418
AR 1.91:1 |
PNG, JPG | |
| Promoted image and GIF | Any aspect between 2:1 and 1:1 is acceptable.
For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.
Mobile: AR 16:9 1200×1400 px |
PNG, JPG, GIF | |
| Promoted poll | AR 1.91:1 1:1 ratio images will be auto-cropped to the above ratio |
PNG, JPG | |
| Promoted trend spotlight | AR 16:9 for GIF and images | GIF, MP4 or static |
LinkedIn Ad Sizes
LinkedIn is the perfect social media platform for B2B online advertising campaigns. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2021 and other ad specs you must take into consideration when designing a visual.
| LinkedIn Ad Types | Size | File Types | Call To Action Buttons |
| Text ads | 100 x 100
AR 1:1 |
JPG, PNG | |
| Dynamic job ads for talent media | 100 x 100
AR 1:1 (company logo) |
JPG, PNG | preset or customizable |
| Message ads | 300 x 250 | JPG, GIF (static)
PNG |
customizable |
| Single image ads
(embedded rich media specs) |
1200 x 628
AR 1.91:1 |
JPG, PNG | preset |
| Carousel ads | 1080 x 1080
AR 1:1 |
JPG, PNG, GIF (static) | |
| Dynamic Ads Follower Format | 100 x 100
AR 1:1 (company logo) |
JPG, PNG | preset |
| Dynamic Ads Spotlight Format | 100 x 100
AR 1:1 (company logo) + 300 x 250 (background image) |
JPG, PNG | customizable |
Pinterest Pins Ad Sizes
One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Below are the Pinterest ad specs you need to know for creating your best promoted pins in 2021.
| Pinterest Ad Types | Size | File Types |
| Promoted pins | 1000 x 1500
AR vertical 2:3 |
PNG, JPG |
| Promoted video at standard width | AR square 1:1
AR vertical 2:3 or 9:16 |
MP4, MOV, M4V |
| Promoted carousel
(2-5 images per carousel) |
1000 x 1000
AR square 1:1 1000 x 1500 AR vertical 2:3 |
PNG, JPG |
| Promoted video at maximum width | AR square 1:1 AR widescreen 16:9 |
|
| Promoted App Pins | 1000 x 1500
AR vertical 2:3 You can also use a standard video to promote your app. |
PNG, JPG |
YouTube Banner Sizes
Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day. You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.
| Youtube Ad Types | Size | File Types | Length |
| Display ads (only desktop/non- video ad format) | 300 x 250
300 x 60 |
GIF, PNG, JPG | 30-second animations |
| Overlay ads (only desktop/non- video ad format) | 468 x 60
728 x 90 |
GIF, PNG, JPG | |
| Sponsored cards (non-video ad format) | Card sizes vary
Will be cropped to a square |
GIF, PNG, JPG | 15 or 20 seconds |
| Skippable video ads | For the default 16:9 aspect ratio, encode at these resolutions:
2160p: 3840×2160 |
MP4 | Up to 6 minutes
*skippable ads on YouTube Kids – 60 seconds |
| Non-skippable video ads | For the default 16:9 aspect ratio, encode at these resolutions:
2160p: 3840×2160 |
MP4 | 15 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only |
| Bumper ads | For the default 16:9 aspect ratio, encode at these resolutions:
2160p: 3840×2160 |
MP4 | Up to 6 seconds long |
Need Help with Your Social Media Advertising?
Copp Media specializes in social media advertising and marketing. We thoroughly research your target demographic as well as their interests and behaviors to create a digital marketing plan. Each marketing plan is unique to the business it was designed for and includes goals and objectives, strategies to reach those goals and tactics for implementation. Each social media platform offers different advertising opportunities and could impact your media buys. Please bookmark this page and use it as a resource for the next time you need to find social media ad specs.
Contact us to schedule a free consultation about your social media advertising.
