Social media Ad Spec Guide 2021

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2021 Social Media Ad Specifications

Social Media is used in many ways to brand promotion, video, news updates or even a meme. What has become most important is effectively using your marketing dollars to meet your goals through social media advertising.

Not only does every social platform offer different types of audiences and content but they also have different specifications for social media ads. It can often get frustrating in trying to find the current social media ad specifications, so we have created an ad spec guide that will continue to updated throughout the year. Every successful campaign starts with media planning. So before you start throwing darts blindly with your advertising dollars, ask us about creating a digital marketing plan for your business.

You came here for the current social media ad specs, so below you will find the current ad types, sizes, file times and any comments that we might have regarding the sizing.

Facebook Ad Specs

Facebook is the largest social media platform in the world right now. According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.

Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.

Facebook Ad Types Size File Types Comments
Facebook Feed Image At least 1080 x 1080 px

AR 1.91:1 to 1:1 (with link)

AR 1.91:1 to 4:5 (no link)

PNG, JPG No more than 20% text
Facebook Feed Video AR 9:16 to 16:9

Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

MP4, MOV No more than 20% text
Carousel Recommended resolution 1080 x 1080 px

Recommended AR 1:1

Min. 2 max. 10 cards

JPG, PNG Can be used in:

  • Facebook Feed (Image and Video)
  • Facebook Right Column
  • Facebook Instant Articles
  • Facebook Marketplace
  • Facebook Audience Network Native, Banner, and Interstitial
  • Facebook Search Results
  • Messenger Inbox
  • Facebook Stories
Stories Ads For images:

1080 x 1920

(but keep your text within 1080 x 1420)

AR 9:16

For video:

Highest resolution possible

AR 9:16

JPG, PNG

 

 

MP4, MOV

Photo stories are visible for 5 seconds or until the user swipes them out of the story.

 

 

Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad.

Right Column Ads Recommended

1200 x 1200

AR 16:9 to 1:1

JPG, PNG
Audience Network Native For images:

AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 px

For video:

AR 9:16 to 16:9 (full-screen vertical), 9:16 recommended

JPG, PNG

 

MOV, MP4

Instant Articles Ads For images:

Recommended

1200 x 1200

AR 9:16 to 16:9

For video:

AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5)

JPG, PNG

 

 

MOV, MP4

Marketplace Ads Recommended resolution at least

1200 x 1200

AR 9:16 to 16:9

JPG, PNG
Messenger Inbox Ads AR 16:9 to 1:1 JPG, PNG
Sponsored message Recommended

1200 x 628

AR 1.91:1

JPG, PNG
Collection ads (image or video) The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed. JPG, PNG

MP4, MOV

 

Instagram Ad Sizes

The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual. Below are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.

Instagram Ad Types Size File Types Comments
Stories ads 1080 x 1920

AR 9:16 and 16:9 to 4:5

JPG, PNG for image

MP4, MOV for video

Ensure key elements appear within a 1080 x 1420 title safe area
Instagram Feed Image Ads 1080 x 1080

AR 1:1

600 x 750

AR 4:5

JPG, PNG
Video ads Minimum image width:

600 x 600

AR 1:1

600 x 750

AR 4:5

MP4, GIF
Carousel Instagram Stories

 

Recommended resolution:

1080 x 1920 px

AR 9:16

 

JPG, PNG Maximum 3 cards.
Carousel Instagram Feed Recommended resolution: at least

1080 x 1080 px

AR 1:1

The maximum number of cards in carousel ads is 10.
Collection

(Image or Video)

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1 JPG, PNG for image

MP4, MOV for video

 

Twitter Ad Sizes

Twitter advertising can achieve great results if the ads are well designed and programmed. Below are the correct Twitter post image size you can use for your next social media advertising campaign.

 

Twitter Ad Types Size File Types Call To Action Buttons
Website cards 800 x 418

AR 1.91:1

800 x 800

AR 1:1

PNG, JPG
App card 800 x 418

AR 1.91:1

800 x 800

AR 1:1

PNG, JPG Install, Open, Play, Shop, Book, Connect, and Order
Direct message card Minimum width of 800 px

AR 1.91:1

PNG, JPG, static GIF
Conversation card 800 x 418

AR 1.91:1

PNG, JPG
Promoted image and GIF Any aspect between 2:1 and 1:1 is acceptable.

 

For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.

 

Mobile: AR 16:9

1200×1400 px

PNG, JPG, GIF
Promoted poll  AR 1.91:1
1:1 ratio images will be auto-cropped to the above ratio
PNG, JPG
Promoted trend spotlight AR 16:9 for GIF and images GIF, MP4 or static

 

LinkedIn Ad Sizes

LinkedIn is the perfect social media platform for B2B online advertising campaigns. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2021 and other ad specs you must take into consideration when designing a visual.

LinkedIn Ad Types Size File Types Call To Action Buttons
Text ads 100 x 100

AR 1:1

JPG, PNG
Dynamic job ads for talent media 100 x 100

AR 1:1

(company logo)

JPG, PNG preset or customizable
Message ads 300 x 250 JPG, GIF (static)

PNG

customizable
Single image ads

(embedded rich media specs)

1200 x 628

AR 1.91:1

JPG, PNG preset
Carousel ads 1080 x 1080

AR 1:1

JPG, PNG, GIF (static)
Dynamic Ads Follower Format 100 x 100

AR 1:1

(company logo)

JPG, PNG preset
Dynamic Ads Spotlight Format 100 x 100

AR 1:1

(company logo)

+

300 x 250

(background image)

JPG, PNG customizable

 

Pinterest Pins Ad Sizes

One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Below are the Pinterest ad specs you need to know for creating your best promoted pins in 2021.

Pinterest Ad Types Size File Types
Promoted pins 1000 x 1500

AR vertical 2:3

PNG, JPG
Promoted video at standard width AR square 1:1

AR vertical 2:3 or 9:16

MP4, MOV, M4V
Promoted carousel

(2-5 images per carousel)

1000 x 1000

AR square 1:1

1000 x 1500

AR vertical 2:3

PNG, JPG
Promoted video at maximum width AR square 1:1
AR widescreen 16:9
Promoted App Pins 1000 x 1500

AR vertical 2:3

You can also use a standard video to promote your app.

PNG, JPG

 

YouTube Banner Sizes

Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day. You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.

Youtube Ad Types Size File Types Length
Display ads (only desktop/non- video ad format) 300 x 250

300 x 60

GIF, PNG, JPG 30-second animations
Overlay ads (only desktop/non- video ad format) 468 x 60

728 x 90

GIF, PNG, JPG
Sponsored cards (non-video ad format) Card sizes vary

Will be cropped to a square

GIF, PNG, JPG 15 or 20 seconds
Skippable video ads For the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP4 Up to 6 minutes

*skippable ads on YouTube Kids – 60 seconds

Non-skippable video ads For the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP4 15 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only
Bumper ads For the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP4 Up to 6 seconds long

 

Need Help with Your Social Media Advertising?

Copp Media specializes in social media advertising and marketing. We thoroughly research your target demographic as well as their interests and behaviors to create a digital marketing plan. Each marketing plan is unique to the business it was designed for and includes goals and objectives, strategies to reach those goals and tactics for implementation. Each social media platform offers different advertising opportunities and could impact your media buys. Please bookmark this page and use it as a resource for the next time you need to find social media ad specs.

Contact us to schedule a free consultation about your social media advertising.