Anyone can buy media – and that’s a fact. We believe it takes research, looking at data to make the smartest investment of ad dollars and constant optimization to build the most effective advertising campaigns
Advertising and Marketing agencies can work on many different types of rate structures. Often there is confusion on the difference between an advertising agency and a marketing agency. Our goal with this article is to
We all can agree that advertising is not an exact science but measuring advertising campaign success can be. While you might not be able to determine the exact results from your campaign dollars spent, there
Covid -10 drastically changed the holiday shopping landscape in 2020, leading to an unprecedented shopping season. According to a recent survey of U.S. Consumers by RetailMeNot a few of the findings: Consumer spending will be
We are often asked what is a media plan? And why is it necessary? It is critical that your business engage with a company that holds media planning as the key to development of a
Video is king in 2021 and viewership is only increasing. While this isn’t a surprise to most of us, what could be a surprise is the increase of streaming services at such a fast pace.
Copp Media Services, Inc. sets the industry standard in digital / traditional advertising with best-in-class strategy, media buying, social media tactics, content creation, and SEO.
