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Planning + Strategy
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Category:
News
How Does Political Advertising Impact Your Ad Campaigns?
June 21, 2022
This certainly is a loaded question! And, it depends on the State in which you live, the election – is…
Podcasting as a Marketing Strategy for Your Business
February 23, 2022
Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120 million podcast listeners in the…
Copp Media Celebrates 30 Years in Business – What has Changed?
December 27, 2021
It seems amazing that beginning December 2021 was the start of our 30th year in businesses. To say things have…
How Much Does It Cost to Use an Advertising Agency?
November 24, 2021
Advertising and Marketing agencies can work on many different types of rate structures. Often there is confusion on the difference…
2021 Holiday Marketing – Media Planning and Buying Strategies
November 5, 2021
Covid -10 drastically changed the holiday shopping landscape in 2020, leading to an unprecedented shopping season. According to a recent…
Media Planning is the Key to Advertising Success
October 21, 2021
We are often asked what is a media plan? And why is it necessary? It is critical that your business…
5 Things You Need to Know About Outdoor Billboard Advertising
October 5, 2021
“Is Outdoor Billboard Advertising Effective?” This is almost always one of the first questions a client will ask in relation…
Video Viewership and Advertising in 2021
October 1, 2021
Video is king in 2021 and viewership is only increasing. While this isn’t a surprise to most of us, what…
Changes and Updates at Copp Media Services
September 28, 2021
Copp Media has Moved! Copp Media started working at home a week prior to the Covid recommendation to work remotely.…
Social media Ad Spec Guide 2021
September 28, 2021
Social Media is used in many ways to brand promotion, video, news updates or even a meme. What has become…
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