This certainly is a loaded question! And, it depends on the State in which you live, the election – is it a primary, mid-term, general election year? Are there some heavily contested races? Is there
Advertising strategies and mediums have changed tremendously over the past twenty-five years. As you can imagine, every medium has experienced a tremendous evolution. Television stations are selling more than sponsorships and airtime, radio companies’ competitors
Social media is increasingly used as a platform to conduct marketing and advertising activities. Organizations have spent a lot of time, money, and resources on social media ads. However, there is always a challenge in
Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120 million podcast listeners in the country in 2021. Forecasts suggest that the number of podcast listeners will surpass 160 million
Anyone can buy media – and that’s a fact. We believe it takes research, looking at data to make the smartest investment of ad dollars and constant optimization to build the most effective advertising campaigns
It seems amazing that beginning December 2021 was the start of our 30th year in businesses. To say things have changed would be an understatement! In this blog, we are going to walk you through
Advertising and Marketing agencies can work on many different types of rate structures. Often there is confusion on the difference between an advertising agency and a marketing agency. Our goal with this article is to
SEO is constantly changing and 2022 won’t be any different. Search Engine Optimization never ends and requires consistency in order to see the largest successes. As SEO experts we are constantly testing and evaluating rank
We all can agree that advertising is not an exact science but measuring advertising campaign success can be. While you might not be able to determine the exact results from your campaign dollars spent, there
Covid -10 drastically changed the holiday shopping landscape in 2020, leading to an unprecedented shopping season. According to a recent survey of U.S. Consumers by RetailMeNot a few of the findings: Consumer spending will be
Copp Media Services, Inc. sets the industry standard in digital / traditional advertising with best-in-class strategy, media buying, social media tactics, content creation, and SEO.
